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Our purposeful company

Lives should be rich in sound, texture and depth. That’s what we, together with our 6960 Hearing Care Professionals, strive to give customers in 22 countries across the world. Being the one and only global company in our industry focused purely on hearing care services, we are able to bring seven decades of experience to every single consultation. That means striving to give our customers a premium experience by equipping our people with the necessary time, the best and exclusive tools, the latest technology and the finest training from the moment they join.
So whether you’re working in front office or back office, directly with customers or behind the scenes, bringing the splashes, pops and purrs of everyday life to our customers will be your passion and focus. In return, we'll do everything we can to help you develop your talent, achieve your goals and reward your talent and accomplishments.
Our purposeful company

Leveraging our expertise

Just as passion for hearing care united Charles Holland and the founders of the other brands that are part of our Group today, passion runs through each and every one of us. It’s a passion to innovate, to improve, to grow, to learn, to develop; it’s the passion to deliver a superior customer experience to people all over the world.
Whether we’re investing in our people’s skills or honing our assessment protocols, there is no limit to our commitment. We learn from our experiences by bringing the knowledge gained from our global network of stores and professionals together. This constant search for best practice means we reinterpret our jobs every single day. We also continually hone and innovate our expertise through our dedicated programs. These include: NEXT in Europe, The Miracle-Ear Experience in the USA, and Resonate in New Zealand.

Putting our customers first

Like each customer is different, so is each consultation. Our professionals listen, counsel, and undertake our unique testing protocols to create a tailored hearing solution and an ongoing bespoke support plan. We fundamentally believe that knowing and understanding our customers fully – from their lifestyles to their hearing profiles – is the only way to maximize the benefit they get from their hearing solution. And we do all this to surprise each of them with the superior experience they can only get at Amplifon.
Encarnación Redond
Catherine Gent
Encarnación Redond
Encarnación Redond
Encarnación Redond
Catherine Gent
Catherine Gent
Catherine Gent

Innovating in every way

We take innovation very seriously. It’s the only way we can keep offering our customers the best possible service and technology. The kind of service a true global leader must provide.
Unique testing methods
Unique testing methods
Unique testing methods
Unique testing methods
Our industry and our customers are constantly evolving, so our testing techniques must as well. We challenge ourselves to pioneer new approaches and to continuously expand our audiological and professional skills. These exclusive testing protocols help us to fully understand the needs of individuals’ busy, active and sometimes noisy lives.
A pioneering customer journey
A pioneering customer journey
A pioneering customer journey
A pioneering customer journey
Devising unique tailored protocols is only part of the picture when it comes to innovation. The customer’s experience and their trusted connection to their hearing care professionals is just as important. Innovation at Amplifon means changing how we interact, communicate and counsel our customers. We use the newest technologies, bespoke tools and unique approaches to go the extra mile every single time.
Ongoing research
Ongoing research
Ongoing research
Ongoing research
Although a lot has been done to date, there is still much to understand about testing and treating hearing loss. That’s why our Centre for Research and Studies, in partnership with universities and the scientific community, strives to promote clinical research and disseminate information on advances in the fields of audiology and otology.
360° Digital approach
360° Digital approach
360° Digital approach
360° Digital approach
When it comes to hearing care, leading in the digital space means more than offering technically excellent solutions. It means anticipating and influencing digital trends in the way we live, work and interact with our customers and colleagues through technology every day. We know that to stay ahead of the competition, we must continually invest in the knowledge of our people and bring our physical expertise into the virtual space.

Operating leading local brands on a global scale

As well as leading the hearing care market globally, we lead the industry in 11 out of the 22 Countries in which we operate. To do that, we count on the expertise of qualified Hearing Care Professionals in 4,100 stores and 3,800 service points across the world – each represented by one of 11 different local brands. But despite being far apart, each brand shares the same vision.
Transferring best practice between regions, store locations and individuals is, and always will be, central to our business.
amplifon amplifon
beterHoren beterHoren
maxtone maxtone
orthophone orthophone
hearingCare hearingCare
bayAudiology bayAudiology
dilworth dilworth
miracleEar miracleEar
elite elite
healthCare healthCare
direito direito

Keeping our business ahead

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Be part of Amplifon

We have opportunities right across the world, in every professional path. So if you’re looking to make a real difference in your career, at a company that shares your purpose and desire to innovate and grow, there is an exciting future for you at Amplifon.
Learn more   ❯